新西兰烟草素包装提案效仿澳大利亚

　　新西兰烟草素包装提案效仿澳大利亚

　　据《新西兰先驱报》的马丁·约翰逊引用80名学生在攻读硕士学位期间所开展的研究得出的结果报道说，将卷烟和烟草烟盒上所有的商标抹去可能被证明在使青少年戒烟方面具有十分重要的作用。

　　奥克兰大学的研究人员朱迪思·麦克库尔博士说：“我认为，这对青年人而言具有巨大的影响力，烟盒是烟草业促销宣传的最后一个阵地。”

　　朱迪思·麦克库尔指导丽莎·韦伯开展的硕士学位研究。在这项研究中，来自6所奥克兰学校的80名14或15岁学生接受了关于对吸烟、吸烟者、烟草包装和素包装的访问调查。

　　这项研究得到心脏基金会提供的资金，该研究发现，青少年认为，向他们所展示的素包装黯淡无趣，但他们说，素包装加强了图片健康警语的影响。

　　根据澳大利亚在今年早些时候提出的一项烟草素包装提议，从2012年1月开始，烟草公司将被禁止在它们生产的卷烟烟盒上使用任何图片、标识或宣传文本。

　　NZ plain pack suggestion takes lead from Australia

　　Tobacco Reporter

　　Jun 25, 2010

　　Wiping virtually all branding off cigarette and tobacco packs could prove crucial in turning teenagers off smoking, according to a story by Martin Johnson for the New Zealand Herald quoting the results of a study of 80 students undertaken during research for a master's degree.

　　"I think it would be hugely powerful for young people," said Auckland University researcher, Dr. Judith McCool. "The pack is the last bastion of tobacco industry promotion."

　　McCool co-supervised the master's degree research by Lisa Webb in which 80 students aged 14 or 15 from six Auckland schools were interviewed about their attitudes to smoking, smokers, tobacco packaging and plain packs.

　　The Heart Foundation-funded study found the teenagers considered the plain packs they were shown to be dull, but said they enhanced the impact of the graphic health warnings.

　　Under a plain-pack proposal put forward earlier this year in Australia, tobacco companies would be prohibited from using any images, logos or promotional text on their packs from January 2012.